Caruso Aesthetics, LLC

105 - 3A Wappoo Creek Drive

Charleston, SC 29412


Hair Services

Maurice Tidy, Hair designer




Come into a private setting and have a relaxing hair experience with the Legendary Maurice Tidy.


Maurice Tidy, a native of London, began his career at the age of 13, as a apprentice barber.  At age 15, he searched for innovation and someone who could challenge his talents to greater heights.  He found this in a small hairdressing salon in London with only five employees called Vidal Sassoon.


Within a year, at the age of 16, Maurice became Artistic Director of Sassoon and played a significant role in formulating the Vidal Sassoon technique of haircutting and finishing.  He retained his position for twenty years and significantly aided the launching of Vidal Sassoon into the American, Japanese and Canadian markets as well as creating worldwide recognition of Sassoon through his Technical Leadership, Educational seminars, Hairstyles and Professional shows.


Maurice has owned salons on Madison and Park Avenues in New York.  He has presented over 250 sponsored tours and solo shows in Japan to a average of twenty seven cities per tour.  He has been featured in professional shows in the U.K., France, Germany, Italy, Spain, Australia, Thailand, Canada and the United States.  Maurice spearheaded Loreal's American launch to all major American fashion editors at a New York City gala.  In March 1993, Maurice returned to New York City as the featured guest stylist in the 50 year celebration of Vidal Sassoon.  He was the International Artistic Director for Mei Salons with full creative and educational responsibility for over 14,000 hairdressers in 1,950 salons within 110 diverse markets ranging from Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Macys, Dillards, and Sears. 

For the past year, Maurice has created, branded and marketed product and stylist tool lines for a small family corporation.  As a Marketing and Design Director, Maurice has personally designed and developed all packaging, logo's, and images of the product line.


Designer Client List

Pierre Cardin, Bill Blass, Chanel, Valentino, Norma Kamali, and Model Jerry Hall


Editor and Production List


Harpers and Queen

Womans Wear Daily

Modern Bride


Good Housekeeping


Womans Day



American Salon

Modern Salon

The New York Times

Salon News

The Beatles


Photography and Print List





Bob Stone

Debbie Terbaville

Henry Wolf

Model Kate Jackson

Gye Boredon

David Bailey

Terance Donovan


Norman Parkinson

Patrick Demarchelier

Albert Newton

The Rolling Stones